What is your definition of Best Practices? Does your company employ them? Would you be surprised if the majority of your sales team didn’t have a clear understanding of what best practices are all about?

Here’s my definition. Best practices assumes that there is a technique, process or methodology that is more effective at delivering a particular outcome than any other process, methodology or technique.

While it is true that with a proper methodology, process or technique in place (and being used) your deliverables can be received by your customers with fewer problems & unforeseen complications. Continue reading →